Under the Blanket Showreel
“Having a baby is a real pain in the ass. No matter how prepared you think you are,
things will inevitably go wrong, and it’s going to be difficult.”
Self-written Brief: A baby-added bonus campaign
Problem Statement:
“How might we destigmatise perfect parenting, encouraging couples to
enjoy the path with open discussions and acceptance of imperfections.”
Everyone wants to be in the best possible position before bringing new life into the world. In Singapore, that standard has been attributed to good health, sound finances, a stable home, and a supportive partner. Yet, let's face it, few babies arrive with a full set of everything or a welcome pack at birth. Hence, my proposed campaign aims to shift the mindset of married couples, by encouraging them to embrace imperfections and rethink what contributes to their sense of fulfilment in life.
Under the Blanket's Story
“Do you want kids?” You’ll most likely be asked this at least once in your lifetime. Under the Blanket is a lighthearted campaign to redefine the playbook of perfect parenting. Having kids is a huge choice, filled with dilemmas and debates. But why is it rarely talked about? Join us under the blanket, where we combine laughter with responsibility. Through open dialogue and shared experiences, our mission is to inspire a generation that values authentic discussions about children.
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Gameplay in Action
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Setup for Design Show 2024
A heartfelt thank you to everyone involved in this project! Your dedication and support have been a great help to me. Despite initial doubts, I'm grateful for the journey of my Final Year Project. :)
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